STEVEN ALVA
Cozumel Surfing
Cozumel Surfing wanted to update its existing website. Based on our initial interview with the owners it became clear they wanted a simple yet highly functional website. It was important to correctly guide the user according to their level of expertise, convey the added value of their instructors in terms of water safety and experience. Finally it was important to explain the multiple services the company offers to their customers.
1
Role
UX UI
Mockups
Research
2
Deliverables
Qualitative and quantitative research
User Journey
Prototyping, Testing, and Iteration
UX UI
3
Specifications
WordPress Website
Chatbot and social media integration
Design
Cozumel's surfing website is primarily designed for families, who are our main target audience. The following sections offer guidance to users based on their level of experience. Additionally, we have a testimonial section that showcases our high ratings, and a map for users who need to contact us.
Hypothesis
Cozumel surfing needed to re-design its website to improve conversions and user experience.
Initial research
Our initial research showed that the previous website was outdated and no longer aligned with their business goals.
Competitors Research
Many surf schools worldwide have websites with lengthy text that mainly aims to reassure customers rather than converting and enhancing customer service.
Key findings
Based on our research, we found that properly identifying users and addressing their frequently asked questions can boost conversions. This can be achieved through improved communication and service, as well as streamlining the user flow.
Research
Results
The company's website has led to improved conversions and direct bookings, resulting in increased sales. It has also helped the company pursue its growth efforts. The website is fully integrated with social media and communication services, which has improved the onboarding of new customers and automated many recurring tasks for the owners.
