STEVEN ALVA
Gem of a Diamond
Designing a website to cater to luxury clients and investors
Overview
Gem of a Diamond is a family-owned jewellery business that aimed to enhance their previous website. The owner sought a solution that integrated with their current systems and highlighted their existing services that were not previously advertised. After conducting thorough research, interviews, prototyping, and iteration, the team developed a website that satisfied both the customer demands and business requirements, resulting in an improved online presence.
1
Role
Interaction designer
Experience designer
Mockups
Research
2
Deliverables
Persona development
Qualitative and quantitative research
User Journey
Persona refinement
3
Specifications
Low and Mid Fidelity Mockups
Design (Typography, Color, editing)
Intuitive navigation
Gem of a Diamond is a generational jewelry business that wanted to improve its previous website. The owner needed a solution that merged with their current systems as well as included existing services that weren't advertised. Through research, interviews, prototyping and iteration the team created a website to match both the offer and user needs to improve their online presence.
Redefining the customer experience
Gem of a Diamond is a luxury brand that aims to provide exceptional experiences for its high-value clients through its website. To that end, we have created two new website pages and a new section to guide users through the process.
Concierge services
GOD provides concierge services to its customers. Although it was not previously advertised, the team has now created a webpage and implemented a booking system that is user-friendly for new and existing clients, as well as the company.
Results
Gem of a Diamond has significantly improved its website. Their online presence is better, and they have organized their catalogue and services. The result is a website that reflects their high quality and experience.
Custom Designs
GOD's custom pieces showcase their commitment to their craft and clients. We launched a new webpage to streamline and assist users with the process.