STEVEN ALVA
XKOTE
Xkote's website required a redesign to enhance user experience. While examining their services, we recognized distinct users and their specific requirements, including technicians, managers, shop owners, and dealerships. With these considerations in mind, we devised diverse pathways for accessing each website section, aiming to enhance customer service and overall user experience.
1
Role
Research
User Journey
Heatmap tracking
Prototyping, Testing and Iteration
SEO
2
Deliverables
Research
User Journey
Heatmap tracking
Prototyping, Testing and Iteration
SEO
3
Specifications
Website
Chatbot & social media integration
Design (Typography, Color, Editing)
Hypothesis
To improve traffic and conversions on Xkote, users should be properly guided through a funnel and the page should feature educational and technical content to increase brand awareness.
Initial research
To improve traffic and conversions on Xkote, users should be properly guided through a funnel and the page should feature educational and technical content to increase brand awareness.
Competitors Research
Similar brands focus on the restoration process by showing videos, testimonials, and support to their B2B partners.
Key findings
According to our data tracking, it was found that users were facing confusion while using the website. Hence, the primary objective of the website was changed to focus on educating the consumer, providing guidance, and addressing their needs and concerns.
Research
Heatmap tracking
Based on the Heatmap tracking data, it was clear that users were highly interested in transformation photos and product information. Therefore, it was essential to provide compelling evidence of the product's effectiveness and long-lasting performance.
Results
Once the new website was launched, we noticed improvements in its speed and ranking and made it to the first page of search results, leading to a significant increase in conversions. Xkote's customers also benefited from this change as it improved response times and customer service. Furthermore, we saw growth in engagement levels across all social media accounts.